March might have been the most glamorous and memorable month in the young history of Rareté Studios yet. Not only was our signature piece, the BELONGING Bracelet, featured in the famous goodie bags that were given to 26 Oscar®-Nominees (pinch me!), we also had our very own moment in the spotlight.
A week before the big award show in Hollywood we had the pleasure to welcome the lovely team from Gala TV, a new weekly celebrity format on RTL, at the set of our latest campaign shoot in Cologne to talk about the vision behind Rareté Studios and our entrance to Hollywood.
During the photo shoot with the international fashion and beauty photographer Per Appelgren we were able to give the TV crew an insight into our every day work as a young jewelry label and our vision of creating a modern luxury brand that breaks with old conventions and inspires people to dare to be their unique selves.
The campaign, which will be released in mid April, captures the idea of celebrating yourself and the meaningful moments and milestones in your life - a promotion, a break-up, the adoption of a pet, or even an Oscar-Nomination.
In our interview we also revealed some secrets like how we managed to be featured in the gift bags in the first place, why we chose Aquamarine, Herkimer Diamond, Amethyst and Citrine gemstones for the nominees and which special piece we created for Austin Butler.
At the second stop of the TV shoot, we filmed in our workshop in Idar-Oberstein where we talked more about the making of the BELONGING Bracelet. We gave an exclusive behind the scenes look into the steps that it takes to create the customized gold letter beads in 18 carat solid gold, from cast to final polish, the different experts that are involved along the way, and our criteria when selecting the unique gemstones for each of our pieces.
We are immensely proud of our team and partners that made this happen, and grateful to the RTL team for making us and our bracelets shine.
The segment aired on March 11th on RTL Gala TV and is available in the mediathek.