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The world’s first personalized luxury name bracelet with 18k solid gold letter beads

The world’s first personalized luxury name bracelet of its kind with 18k solid gold letter beads

The 90's nostalgia boom of the last years has also brought us back the letter bead bracelet - a fun, every day statement of what is important to us for everyone to see. This month the fine jewelry brand for the next generation of luxury shoppers, Rareté Studios, launched a new and reimagined luxury version of the jewelry staple: the BELONGING Bracelet. It’s the world’s first letter bead bracelet of its kind made of 18k solid gold beads and colored gemstones.

Over the last six months the team at Rareté Studios developed the letter beads in close collaboration with master goldsmiths and Computer Aided Design experts in the gemstone town of Idar-Oberstein, Germany.

“You would think that a the design of a simple bead is pretty straight forward, but there are a lot of little details to consider. We went through several iterations with our jewelry experts until we achieved a letter bead that had just the right shape, size, and gold color saturation that we wanted and that now makes the iconic look of the BELONGING bracelet.” - Alexandra Wilke, Co-Founder and Comms Director at Rareté Studios.

Limited Edition Designs

The BELONGING Bracelet debuts with seven different Limited Edition designs that celebrate the variety of color gemstones including Morganite, Kunzite, Amethyst, Aquamarine, Agate and Herkimer Diamond among others. Each bracelet comes with the iconic solid gold letter beads that can be personalized with a word, name or number of choice.

“We wanted to create a piece of jewelry that spruces up your white T-shirt and jeans look to the supermarket as well as complements an elegant red carpet look perfectly. And above all, we wanted to create a bracelet that is meaningful to you and made of lasting materials. Each design has its own story and is made of carefully selected gemstones that are unique in shape and coloring.” - Sanaz Hughes, Co-Founder and Creative Director at Rareté Studios.

The perfect gift for yourself and loved ones

The BELONGING Bracelet is perfect if you are looking for something that is personal, lasting, unique and celebrates a memorable moment or milestone in your life: anniversaries, marriage, divorce, coming-out, graduation, a new job, adventure or relationship. It can be a statement of new beginnings, overcoming, liberation, love, salvation, whatever meaning you give it.

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